TechTalk with Kolbert

I just saw that Games For Windows (GFW), a print magazine that has covered computer related gaming (under some name or another) for over 21 years has called it quites. The editor didn’t give many details for why it was shut down, though they will be retained as editors at 1up.com, the magazine’s parent company.

So why is this newsworthy? It highlights the constant battle between online and print media. Why should people subscribe to a magazine when they can get nearly the same content online for free from other sources? So how does 1up.com make money? Advertising. They hire quality writers and publishers to produce quality material that brings in many readers and advertisers pay top dollar to ensure their products get noticed.

Many magazines have already opted to dual print their material online so subscribers can have access to it anywhere they want. This is just another example of how the internet makes companies rethink their business strategies.

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